Unlocking Your Vault...
Every confusing GHL term broken down with a "what it is," "where to find it," and a quick boudoir studio example. Tap any question to expand. Pour yourself something warm. Take your time.
Tap any question to expand. No fluff. Just the steps and one quick example for your studio.
A digital file folder for one woman. Holds her name, email, phone, and everything you collect about her.
Left menu → Contacts
Sarah fills out your inquiry form at 9 PM. The second she submits, GHL creates her contact. She is officially in your world.
A sticky note you slap on a contact. One word. Used to organize and trigger automations.
Tag contacts: "inquiry," "consult-booked," "paid-in-full," "VIP-client," "healthcare-promo." Now you can pull a list of any group in 5 seconds.
A booking link. Send it to a woman, she picks a time, GHL handles the rest.
Left menu → Calendars
You set up a "Phone Consultation" calendar for Tue-Fri, 1-4 PM. Sarah picks Wednesday at 2 PM. Done.
Your inbox. Texts, emails, FB messages, and IG DMs all in one place.
Left menu → Conversations
Sarah texts about the closet. Maria emails about pricing. Both show up here. You answer both in 2 minutes from one screen.
Agency = the big container. Sub-account = ONE business inside it. As a boudoir photographer you only need ONE sub-account... yours.
If you got GHL through someone, you might be inside their agency. Make sure YOU own your sub-account or you cannot take your data with you if you leave.
A pre-built bundle of workflows, forms, calendars, and pipelines someone already made. You "load" it into your account and it installs everything at once.
Saves you weeks of building. A boudoir-specific snapshot drops in inquiry workflows, consult calendars, and pipelines already named correctly for your studio.
Instead of building 12 workflows from scratch, you load a snapshot, change the wording to sound like YOU, and you are running in a day.
A questionnaire on your website. Someone fills it out, GHL turns them into a contact instantly.
Left menu → Sites → Forms
Five fields max: First Name, Email, Phone, "What is calling you to a session?", Timeline. Don't ask her bra size on the inquiry form. We are not there yet.
A form = one page, all questions visible. A survey = multiple pages, one question at a time, with logic that can skip questions based on her answers.
Sites → Surveys
Use a survey for your prep questionnaire (lots of questions, broken into steps). Use a form for inquiries (short, one screen).
A past client refers her sister Jen. Add Jen manually, tag her "referral" and "warm-lead," and now she gets the same treatment as a form lead.
After Sarah's consult: "Celebrating divorce, wants vintage lace, daughter Lily, terrified but excited." Three weeks later you greet her like an old friend.
You have 200 past clients in a spreadsheet. Import them all, tag them "past-client," and now you can run a "we miss you" campaign anytime.
A saved filter. You tell GHL "show me everyone with the tag healthcare-promo" and it saves that view as a list you can open anytime.
Save a smart list called "Healthcare Promo Inquiries" so you can blast a follow-up to that exact group anytime in one click.
A recipe. "When THIS happens... do THAT, then THAT, then wait, then THAT." Your studio assistant who never forgets.
Left menu → Automation → Workflows
Inquiry comes in at 11 PM. Workflow texts her your booking link in 60 seconds. You are asleep. She books at 11:14.
The "when" of a workflow. The thing that has to happen for the recipe to start.
Form Submitted... Appointment Booked... Tag Added... Payment Received... Contact Created.
Trigger = "Form Submitted: Inquiry Form." Now anyone who fills out that form launches the workflow.
What GHL DOES after the trigger. Send SMS. Send Email. Wait. Add Tag. Move to Pipeline Stage.
A fork in the road. "If she booked, do this. If she did NOT book, do that instead."
2 days after inquiry, IF she has not booked → send a soft follow-up text. IF she already booked → do nothing. No annoying double-messages.
Test EVERY workflow before a real client touches it. Typos and broken links should hit YOU first, not Sarah.
A reusable piece of text saved one place. Update it ONCE and it changes everywhere it is used.
Settings → Custom Values
Save your booking link as a custom value. Use it in 12 workflows. When the link changes, you update one spot... not 12.
An extra piece of information you collect about a contact beyond name/email/phone. Like "Birthday" or "Session Date" or "Outfit Preference."
Add a "Session Date" custom field. Now your workflows can text her "your session is in 3 days!" automatically.
Send a "Mother's Day Bookings Are Open" email to everyone tagged "past-client" and "warm-lead." 5 minutes, hundreds of women reached.
Sunday night you write all your "your session is tomorrow!" texts and schedule them to send Monday morning at 9 AM.
A visual board. Every lead is a card. Every column is a stage of your booking process. You see your whole business at a glance.
Left menu → Opportunities
Use these stages: New Inquiry → Consult Booked → Consult Completed → Pre-Pay Sent → Paid → Session Scheduled → Session Done → Reveal Booked → Closed/Won.
A card on your pipeline that represents one possible booking. A contact can have multiple opportunities (this year's session, next year's, a referral she sent).
You can attach a dollar value to each opportunity, so your pipeline also shows your potential revenue at a glance.
Within 60 seconds of an inquiry, your workflow texts her: "Hi Sarah! So glad you reached out. Grab a 30-min consult here: [link]." Speed wins.
Set up a $4,200 collection as 4 monthly installments of $1,050. She picks the plan, GHL charges her card automatically every month.
Run a "BIRTHDAY150" code that takes $150 off any collection through the end of the month. Drop it in your campaign emails.
Right after she pays the retainer, GHL sends her your model release. Signed in 2 minutes. Stored in her contact forever.
Open Opportunities. Each card on the board shows you exactly which stage every woman is sitting in. Workflows can move cards automatically.
Friday morning glance: 3 in "Consult Booked," 2 stuck in "Pre-Pay Sent," 1 freshly "Paid In Full." You know your week in 30 seconds.
Build a workflow: Trigger = "Form Submitted," Action = "Send Internal Notification" or "SMS to user." Now your phone buzzes the second a fresh inquiry hits.
You realize 70% of your leads come from Instagram. Now you know where to spend your energy this month.
A series of pages designed to walk a woman from "interested" to "booked." Like: a landing page → a thank you page → a booking page. All connected.
Sites → Funnels
Your healthcare promo funnel: landing page → application form → confirmation page → automatic booking link. One smooth path.
A multi-page site (Home, About, Investment, Gallery) with shared nav and footer. Same builder as funnels, just structured like a real website.
Sites → Websites
A private, password-protected area for your booked clients. They log in to see their prep guide, paperwork, closet, and quizzes.
Memberships → Client Portal
This is what powers vip.moonlightandlaceboudoir.com... booked clients log in and see EVERYTHING they need in one branded place.
A pre-built bundle (workflows, forms, calendars, pipelines) someone made for you to load in one click.
A bridge that sends data from another website (like your Showit form or a custom HTML form) directly into GHL. The other site "pings" GHL with the info.
Inside any workflow → trigger options → Inbound Webhook. GHL gives you a unique URL to paste into your other tool.
Your custom HTML self-booking page sends form data to a webhook URL. GHL grabs it, creates the contact, and runs your workflow... no GHL form needed.
Add Emily so she can see her makeup schedule and respond to client texts about her appointments... without giving her access to your finances.
Save templates like "Welcome After Pay," "Reschedule Request," "Reveal Confirmation." Stop typing the same thing 50 times a month.
A required registration that says "I am a real business sending texts." Without it, your texts get blocked or marked as spam.
The official GHL mobile app. Lets you text, call, see bookings, take payments, and get notifications from your phone.
App Store or Google Play → search "LeadConnector". Log in with your GHL email and password.
You get an inquiry while you are out grabbing coffee. You text her back from the app in 30 seconds. She books before you finish your latte.
Do this once a quarter. If anything ever happens to your account, you have your client list saved.
Pause your "Birthday Promo" workflow when the campaign ends... do not delete it. Next year just turn it back on.
Sometimes a 30-minute Zoom beats 3 hours of Google searches. If any of these lessons trigger more questions about YOUR specific GHL setup, hop on a call and we will work through it together.
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