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56 GHL lessons... explained like you have never seen it before.

Every confusing GHL term broken down with a "what it is," "where to find it," and a quick boudoir studio example. Tap any question to expand. Pour yourself something warm. Take your time.

The Lessons

GHL... explained like you have never seen it before.

Tap any question to expand. No fluff. Just the steps and one quick example for your studio.

01 What is a contact?
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What It Is

A digital file folder for one woman. Holds her name, email, phone, and everything you collect about her.

Where

Left menu → Contacts

For Your Studio

Sarah fills out your inquiry form at 9 PM. The second she submits, GHL creates her contact. She is officially in your world.

02 What is a tag?
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What It Is

A sticky note you slap on a contact. One word. Used to organize and trigger automations.

How To Add One
  1. Open any contact
  2. Find the Tags section near the top
  3. Type a word and hit enter
For Your Studio

Tag contacts: "inquiry," "consult-booked," "paid-in-full," "VIP-client," "healthcare-promo." Now you can pull a list of any group in 5 seconds.

03 What is a calendar?
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What It Is

A booking link. Send it to a woman, she picks a time, GHL handles the rest.

Where

Left menu → Calendars

For Your Studio

You set up a "Phone Consultation" calendar for Tue-Fri, 1-4 PM. Sarah picks Wednesday at 2 PM. Done.

04 What are conversations?
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What It Is

Your inbox. Texts, emails, FB messages, and IG DMs all in one place.

Where

Left menu → Conversations

For Your Studio

Sarah texts about the closet. Maria emails about pricing. Both show up here. You answer both in 2 minutes from one screen.

05 What is a sub-account vs. an agency account?
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What It Is

Agency = the big container. Sub-account = ONE business inside it. As a boudoir photographer you only need ONE sub-account... yours.

Why It Matters

If you got GHL through someone, you might be inside their agency. Make sure YOU own your sub-account or you cannot take your data with you if you leave.

06 What is a snapshot?
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What It Is

A pre-built bundle of workflows, forms, calendars, and pipelines someone already made. You "load" it into your account and it installs everything at once.

Why It Matters

Saves you weeks of building. A boudoir-specific snapshot drops in inquiry workflows, consult calendars, and pipelines already named correctly for your studio.

For Your Studio

Instead of building 12 workflows from scratch, you load a snapshot, change the wording to sound like YOU, and you are running in a day.

07 What is a form?
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What It Is

A questionnaire on your website. Someone fills it out, GHL turns them into a contact instantly.

Where

Left menu → Sites → Forms

08 How do I create a contact form?
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Steps
  1. Go to Sites → Forms → + Build New Form
  2. Drag fields from the right onto the form (name, email, phone)
  3. Click each field to rename and mark required
  4. Click Save
  5. Click Integrate Form to grab the link or embed code
For Your Studio

Five fields max: First Name, Email, Phone, "What is calling you to a session?", Timeline. Don't ask her bra size on the inquiry form. We are not there yet.

09 How do I view form submissions?
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Steps
  1. Go to Sites → Forms
  2. Click the Submissions tab at the top
  3. Click any row to see her full answers
10 What is a survey vs. a form?
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What It Is

A form = one page, all questions visible. A survey = multiple pages, one question at a time, with logic that can skip questions based on her answers.

Where

Sites → Surveys

For Your Studio

Use a survey for your prep questionnaire (lots of questions, broken into steps). Use a form for inquiries (short, one screen).

11 How do I manually add a lead?
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Steps
  1. Go to Contacts
  2. Click + Add Contact (top right)
  3. Fill in name, email, phone
  4. Add tags like "DM-inquiry" or "referral"
  5. Click Save
For Your Studio

A past client refers her sister Jen. Add Jen manually, tag her "referral" and "warm-lead," and now she gets the same treatment as a form lead.

12 How do I add notes to a contact?
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Steps
  1. Open the contact
  2. Find the Notes section on the right
  3. Click + Add Note, type, save
For Your Studio

After Sarah's consult: "Celebrating divorce, wants vintage lace, daughter Lily, terrified but excited." Three weeks later you greet her like an old friend.

13 How do I import a list of contacts?
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Steps
  1. Save your list as a CSV with columns for first name, last name, email, phone
  2. Go to Contacts
  3. Click the three-dot menu → Import Contacts
  4. Upload the CSV and match the columns to GHL fields
  5. Add a tag during import like "imported-2026"
  6. Click Submit
For Your Studio

You have 200 past clients in a spreadsheet. Import them all, tag them "past-client," and now you can run a "we miss you" campaign anytime.

14 What is a smart list?
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What It Is

A saved filter. You tell GHL "show me everyone with the tag healthcare-promo" and it saves that view as a list you can open anytime.

Steps
  1. Go to Contacts
  2. Click + More Filters at the top
  3. Pick a tag, source, date, anything
  4. Click Save as Smart List and name it
For Your Studio

Save a smart list called "Healthcare Promo Inquiries" so you can blast a follow-up to that exact group anytime in one click.

15 What is a workflow?
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What It Is

A recipe. "When THIS happens... do THAT, then THAT, then wait, then THAT." Your studio assistant who never forgets.

Where

Left menu → Automation → Workflows

For Your Studio

Inquiry comes in at 11 PM. Workflow texts her your booking link in 60 seconds. You are asleep. She books at 11:14.

16 What is a trigger?
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What It Is

The "when" of a workflow. The thing that has to happen for the recipe to start.

Common Triggers

Form Submitted... Appointment Booked... Tag Added... Payment Received... Contact Created.

For Your Studio

Trigger = "Form Submitted: Inquiry Form." Now anyone who fills out that form launches the workflow.

17 What is an action?
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What It Is

What GHL DOES after the trigger. Send SMS. Send Email. Wait. Add Tag. Move to Pipeline Stage.

How To Add One
  1. Inside any workflow, click the + below your trigger
  2. Pick the action type from the menu
  3. Fill in the details (the message, wait time, tag name)
  4. Click Save Action
18 What is an If/Else condition?
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What It Is

A fork in the road. "If she booked, do this. If she did NOT book, do that instead."

Steps
  1. Inside a workflow, click +
  2. Pick If/Else
  3. Set the condition (like "Has Tag: consult-booked")
  4. Build the YES branch and the NO branch separately
For Your Studio

2 days after inquiry, IF she has not booked → send a soft follow-up text. IF she already booked → do nothing. No annoying double-messages.

19 How do I follow up automatically?
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Steps
  1. Build a workflow triggered by your inquiry form
  2. Add Wait 2 days
  3. Add If/Else: Has she booked?
  4. If NO → send a follow-up text
  5. Add Wait 3 days, then check again
  6. Stop the workflow once she books or replies
20 How do I test a workflow?
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Steps
  1. Add yourself as a contact (real email + phone)
  2. Make sure the workflow is Published (top right)
  3. Trigger it the same way a client would (fill out the form)
  4. Open the workflow → click Execution Logs to see what fired
For Your Studio

Test EVERY workflow before a real client touches it. Typos and broken links should hit YOU first, not Sarah.

21 What is a custom value?
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What It Is

A reusable piece of text saved one place. Update it ONCE and it changes everywhere it is used.

Where

Settings → Custom Values

For Your Studio

Save your booking link as a custom value. Use it in 12 workflows. When the link changes, you update one spot... not 12.

22 What is a custom field?
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What It Is

An extra piece of information you collect about a contact beyond name/email/phone. Like "Birthday" or "Session Date" or "Outfit Preference."

Steps
  1. Go to Settings → Custom Fields
  2. Click + Add Field
  3. Name it, pick the type (text, date, dropdown)
  4. Save and use it inside forms or contact records
For Your Studio

Add a "Session Date" custom field. Now your workflows can text her "your session is in 3 days!" automatically.

23 How do I send an email blast to my whole list?
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Steps
  1. Go to Marketing → Emails → + New
  2. Pick Campaign (one-time send)
  3. Build your email in the drag-and-drop editor
  4. Click Send / Schedule
  5. Pick your audience (a tag, a smart list, or all contacts)
  6. Schedule or send now
For Your Studio

Send a "Mother's Day Bookings Are Open" email to everyone tagged "past-client" and "warm-lead." 5 minutes, hundreds of women reached.

24 How do I schedule a text or email for later?
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Steps
  1. Open Conversations
  2. Pick the contact and type your message
  3. Click the little clock icon next to send
  4. Pick the date and time, then schedule
For Your Studio

Sunday night you write all your "your session is tomorrow!" texts and schedule them to send Monday morning at 9 AM.

25 What is a pipeline?
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What It Is

A visual board. Every lead is a card. Every column is a stage of your booking process. You see your whole business at a glance.

Where

Left menu → Opportunities

26 How do I create pipeline stages?
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Steps
  1. Go to Opportunities
  2. Click the gear icon at the top right
  3. Click + Add Stage for each step
  4. Drag to reorder so it matches your real client journey
  5. Click Save
For Your Studio

Use these stages: New Inquiry → Consult Booked → Consult Completed → Pre-Pay Sent → Paid → Session Scheduled → Session Done → Reveal Booked → Closed/Won.

27 What is an opportunity?
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What It Is

A card on your pipeline that represents one possible booking. A contact can have multiple opportunities (this year's session, next year's, a referral she sent).

Why It Matters

You can attach a dollar value to each opportunity, so your pipeline also shows your potential revenue at a glance.

28 How do I create a phone consultation calendar?
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Steps
  1. Go to Calendars → + Create Calendar
  2. Pick Personal Booking
  3. Name it "Phone Consultation"
  4. Set duration to 30 minutes
  5. Set days/hours (Tue-Fri, 1-4 PM)
  6. Add a confirmation email + reminder text
  7. Save and copy the booking link
29 How do I send someone my booking link?
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Steps
  1. Go to Calendars
  2. Find your calendar → click the three-dot menu or share icon
  3. Copy the link
  4. Paste into a text/email or use it inside a workflow
For Your Studio

Within 60 seconds of an inquiry, your workflow texts her: "Hi Sarah! So glad you reached out. Grab a 30-min consult here: [link]." Speed wins.

30 How do I send messages inside GHL?
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Steps
  1. Go to Conversations
  2. Pick a chat or click the compose icon for a new one
  3. Choose channel at the top: SMS, Email, FB, IG
  4. Type and send
31 How do I create a payment link?
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Steps
  1. Make sure Stripe is connected (Settings → Payments)
  2. Go to Payments → Products and add your offer (like "Session Retainer - $149")
  3. Go to Payments → Payment Links → New Link
  4. Pick the product, copy the link
  5. Send via text/email or trigger it in a workflow
32 How do I set up a payment plan?
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Steps
  1. Go to Payments → Products
  2. Add or open a product
  3. Under pricing, pick Recurring or Installments
  4. Set the amount, frequency (monthly), and number of payments
  5. Save and create a payment link for that product
For Your Studio

Set up a $4,200 collection as 4 monthly installments of $1,050. She picks the plan, GHL charges her card automatically every month.

33 How do I send an invoice?
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Steps
  1. Go to Payments → Invoices
  2. Click + New
  3. Pick the contact, add line items, set the due date
  4. Click Send (she gets it via email)
34 How do I create a coupon or promo code?
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Steps
  1. Go to Payments → Coupons
  2. Click + New Coupon
  3. Set the code, discount amount, and expiration
  4. Pick which products it applies to
  5. Save
For Your Studio

Run a "BIRTHDAY150" code that takes $150 off any collection through the end of the month. Drop it in your campaign emails.

35 How do I send a contract for signature?
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Steps
  1. Go to Payments → Documents & Contracts
  2. Click + New and build your contract or upload a template
  3. Add a signature field where she needs to sign
  4. Click Send and pick the contact
  5. She signs from her phone, you get a notification
For Your Studio

Right after she pays the retainer, GHL sends her your model release. Signed in 2 minutes. Stored in her contact forever.

36 How do I track where a lead is in the process?
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How

Open Opportunities. Each card on the board shows you exactly which stage every woman is sitting in. Workflows can move cards automatically.

For Your Studio

Friday morning glance: 3 in "Consult Booked," 2 stuck in "Pre-Pay Sent," 1 freshly "Paid In Full." You know your week in 30 seconds.

37 How do I know if someone booked?
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Three Ways
  1. App push notification on the LeadConnector app
  2. Appointment auto-shows on your Calendar
  3. Build a workflow: Trigger = "Appointment Booked," Action = "SMS to me"
38 How do I know if someone submitted a form?
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How

Build a workflow: Trigger = "Form Submitted," Action = "Send Internal Notification" or "SMS to user." Now your phone buzzes the second a fresh inquiry hits.

39 How do I see how many leads I got this month?
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Steps
  1. Go to Reporting → Sources or Contacts
  2. Filter by Date Created: This Month
  3. The total at the top shows your monthly lead count
40 How do I see where my leads are coming from?
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Steps
  1. Go to Reporting → Sources
  2. You see a breakdown: Facebook, Instagram, website, manual, referral
  3. Filter by date range to compare months
For Your Studio

You realize 70% of your leads come from Instagram. Now you know where to spend your energy this month.

41 How do I see how much money I made?
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Steps
  1. Go to Payments → Transactions
  2. Filter by date range
  3. The total at the top shows revenue for that period
42 How do I see if my emails are landing in inbox or spam?
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Steps
  1. Go to Marketing → Emails → Stats
  2. Look at Open Rate (anything under 20% means deliverability issues)
  3. Check Bounce Rate (over 5% means clean your list)
43 What is a funnel?
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What It Is

A series of pages designed to walk a woman from "interested" to "booked." Like: a landing page → a thank you page → a booking page. All connected.

Where

Sites → Funnels

For Your Studio

Your healthcare promo funnel: landing page → application form → confirmation page → automatic booking link. One smooth path.

44 What is a website inside GHL?
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What It Is

A multi-page site (Home, About, Investment, Gallery) with shared nav and footer. Same builder as funnels, just structured like a real website.

Where

Sites → Websites

45 How do I connect my domain (like myname.com)?
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Steps
  1. Go to Sites → Domains
  2. Click + Add Domain and type your domain
  3. GHL gives you DNS records (an A record or CNAME)
  4. Log in to where you bought your domain (GoDaddy, Namecheap)
  5. Add those DNS records there
  6. Wait 30 minutes to a few hours, then click Verify in GHL
46 What is a membership / client portal?
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What It Is

A private, password-protected area for your booked clients. They log in to see their prep guide, paperwork, closet, and quizzes.

Where

Memberships → Client Portal

For Your Studio

This is what powers vip.moonlightandlaceboudoir.com... booked clients log in and see EVERYTHING they need in one branded place.

47 What is a snapshot and how do I install one?
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What It Is

A pre-built bundle (workflows, forms, calendars, pipelines) someone made for you to load in one click.

Steps
  1. The snapshot owner sends you a share link
  2. You click it while logged into your GHL
  3. You pick which sub-account to install it into
  4. Click Load Snapshot
  5. Everything appears inside your account, ready to customize
48 What is a webhook?
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What It Is

A bridge that sends data from another website (like your Showit form or a custom HTML form) directly into GHL. The other site "pings" GHL with the info.

Where

Inside any workflow → trigger options → Inbound Webhook. GHL gives you a unique URL to paste into your other tool.

For Your Studio

Your custom HTML self-booking page sends form data to a webhook URL. GHL grabs it, creates the contact, and runs your workflow... no GHL form needed.

49 How do I connect Facebook and Instagram?
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Steps
  1. Go to Settings → Integrations
  2. Find Facebook and click connect
  3. Log in and pick your business page + Instagram account
  4. Approve permissions
  5. Now FB and IG DMs flow into your Conversations inbox
50 How do I run Facebook ads from GHL?
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Steps
  1. Connect your Facebook Ad Account under Settings → Integrations
  2. Go to Marketing → Ads Manager
  3. Pick a campaign objective (usually "Leads")
  4. Build the ad creative + copy
  5. Set audience, location, and budget
  6. Launch... leads flow straight into your GHL contacts
51 How do I add a team member or assistant?
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Steps
  1. Go to Settings → My Staff
  2. Click + Add Employee
  3. Enter their name and email
  4. Pick their permissions (full access, limited, etc.)
  5. They get an email to set their password
For Your Studio

Add Emily so she can see her makeup schedule and respond to client texts about her appointments... without giving her access to your finances.

52 How do I set up SMS/email templates I can reuse?
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Steps
  1. Go to Marketing → Templates
  2. Click + New → pick SMS or Email
  3. Build it once, save with a clear name
  4. Inside Conversations, click Templates to load any saved one
For Your Studio

Save templates like "Welcome After Pay," "Reschedule Request," "Reveal Confirmation." Stop typing the same thing 50 times a month.

53 What is A2P registration and why do I need it?
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What It Is

A required registration that says "I am a real business sending texts." Without it, your texts get blocked or marked as spam.

Steps
  1. Go to Settings → Phone Numbers → Trust Center
  2. Fill out the business info form (EIN, address, website)
  3. Submit your sample texts and your opt-in language
  4. Wait 1-3 weeks for approval
54 What is the LeadConnector mobile app?
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What It Is

The official GHL mobile app. Lets you text, call, see bookings, take payments, and get notifications from your phone.

Where

App Store or Google Play → search "LeadConnector". Log in with your GHL email and password.

For Your Studio

You get an inquiry while you are out grabbing coffee. You text her back from the app in 30 seconds. She books before you finish your latte.

55 How do I back up or export my data?
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Steps
  1. Go to Contacts
  2. Filter what you want or select all
  3. Click the three-dot menu → Export Contacts
  4. You get a CSV emailed to you
For Your Studio

Do this once a quarter. If anything ever happens to your account, you have your client list saved.

56 How do I cancel or pause a workflow without losing it?
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Steps
  1. Go to Automation → Workflows
  2. Open the workflow
  3. Toggle Published off (top right) to pause it
  4. The workflow stays built but stops firing for new contacts
For Your Studio

Pause your "Birthday Promo" workflow when the campaign ends... do not delete it. Next year just turn it back on.

Still Stuck?

Want it walked through... live with your account?

Sometimes a 30-minute Zoom beats 3 hours of Google searches. If any of these lessons trigger more questions about YOUR specific GHL setup, hop on a call and we will work through it together.

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