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The slow-burn email sequence that warms cold subscribers into ready-to-book clients.
She subscribes from your website or an opt-in and receives a warm sequence of emails that educate her, show her your work, and gently move her toward inquiry.
Most email lists die because photographers go silent after the welcome email. This one does not.
When a new contact gets tagged as a subscriber, the nurture sequence begins automatically.
An immediate hello that introduces you and what she signed up for.
Let the welcome land before the next email.
Your origin story, why you do this work, and what makes your studio different.
Breathing room between touches.
Common questions about boudoir, what to expect, and demystifying the experience.
Pacing matters.
Real client testimonials and transformation stories.
One final pause before the invitation.
A gentle invitation to book a consultation if she is ready.
Open GHL in another tab and follow these steps. Every button, every field, every click.
You set this up once and it runs forever for every new subscriber who joins your list. She feels nurtured and seen without you doing a single thing after the initial build.
When she fills out your inquiry form, Workflow 001 (Inquiry Form Welcome) takes over.
If your trigger tag is subscriber but you are adding a tag called subscribers with an S the workflow will never fire. Tag names are exact match in GHL. Be precise.
Sending five emails in five days will get you marked as spam. Sending one email a month means she forgets who you are. The pacing in this sequence is intentional. Trust it.
If you add people to your list before the workflow is published they will not go through the sequence. Publish first then start collecting.
GHL requires an unsubscribe link in marketing emails. Make sure every email in the nurture sequence includes the GHL unsubscribe variable or your sending domain may get flagged.
Test with your own contact first. Do not consider this workflow done until every box below is checked.
This is almost always a domain authentication issue. Make sure your SPF, DKIM, and DMARC records are set up correctly. See Wing Two setup guides for help with this.
Check the Execution Logs on the workflow to see where it stopped. Common causes are an email that failed to send or a wait timer that has not completed yet.
Make sure the tag you are adding matches the trigger tag exactly character for character. Check the contact's Activity tab to confirm the tag was actually applied.
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